Blogging marketing tool

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Leave a Reply Cancel reply Your email address will not be published. This website uses cookies to improve your experience. Those are just a few examples. In late I had also begun shopping around a book of monster drawings called Upstairs Neighbors. The publishers were taking a very, very long time considering my submissions and I was getting antsy.

I needed something to keep myself interested in the project and fend off frustration, so I decided to draw a new monster every day and film the process for the blog.

Initially, I thought that a few of my friends would come and visit the blog, along with a few people that had attended my talks, but the numbers just exploded. At the height of the Monsters Project, I had 15, unique visitors every day. People started leaving elaborate comments and sent in artwork of their own. They formed a brilliant little community. Because of that, the blog has in many ways become my main project.

Blogs referred to in this column: Catherine Morley www. Bucher www. Subscribe Get Our Newsletter. Subscribe Now Subscribe Student Gift. Sign In Register. Follow Us. Is There a Shoeless Joe in You? Sam McMillan investigates Second Life, where social networking, technology and marketing collide.

The Web's Guide to Being Green. Do you even know? When you add blogging to your marketing portfolio you step into the conversation. Or maybe you start a new conversation. With a blog you finally get a say about what they say about you. Avenue for customer feedback — Do you spend money on market research? Do you know what your customers and clients really want?

How would you like a low cost way to put your finger on the pulse of your market? You can achieve that through blogging because your clients can leave their comments and give you feedback. You can build a dialog with them and incorporate what you learn into your business. It can give you an invaluable tool to detect those minor improvements that can turn into big dollar improvements in your business.

Build your prominence and reputation — As your web site builds traffic and conversation because of blogging your prominence and reputation in your market will grow. Over the long term effective blogging can have a similar effect to publishing a book. Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page SERP and drive traffic to your website in organic search.

We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface. Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content.

You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.

Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:.

In fact, That is how you turn your website traffic into leads for your sales team. If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson? You can use it to measure sales enablement.